How I Used Pinterest to Grow My Business From $30k to $400k per year
I used to be the girl who would scroll Pinterest and see bloggers talk about how they make $20k per month blogging and think that couldn’t possibly be real.
I have always wanted to work from home so I could be with my family and travel but for a long time it didn’t seem like it was going to be an option.
In May of 2014 I started this blog to help empower women to build their dream lives as a 19 year old, newlywed college student with hopes of making it my full-time job.
I was a marketing major so I was confident I was going to learn something at school that would help me build this little blog into a big business.
For months I made basically nothing from it but I was determined to make it work so I just didn’t give up.
After nearly a year of blogging I was able to quit my job but I was only making around $30,000 per year from this blog definitely not enough to have my husband quit his job, or allow us to travel and change other peoples lives as well.
A few months later after reading a ton of books, and taking more digital marketing classes I created a Pinterest strategy that completely changed everything for me.
I went from making around $2,000 per month to making around $30,000 per month, I thought it was a complete fluke and I was afraid to tell anyone about it. I didn’t even want to talk to my husband about it because I thought talking about it was bad luck.
The next month the same thing happened.
And the month after that.
And the month after that month.
So finally after being successful for a while I have decided to share my secrets with my readers because I want this strategy to change your lives too.
What goes into how I use Pinterest for my blog / business?
1. Blog Posts
I have found that telling a story is way more likely to get someone to buy your product then just taking them to a page where they can checkout that product.
Especially when it is a new product or service people aren’t use to seeing.
If you want to make money through Pinterest I highly suggest having a blog and writing about the products you sell, or the affiliate products. That way you can share a story about the product or let people know why they should try it, and what it has done for you. People are so much more likely to buy if you give them a genuine story.
I have noticed that if I write a blog post about a product then pin the blog post I make way more money from affiliate income than I would if I just linked the pin directly to the product. So If you want to make money on Pinterest I highly recommend having a blog.
If you want to start a blog and have no idea how to get started I have a completely free course that will walk you through the process step-by-step because I was totally lost when I started.
Just enter your email below to get it sent to you right this second lol. Or I’ll give you a link directly to it at the end of this post.
I totally suggest taking the free course if you don’t already have a blog (or if you do already have a blog and want the advice) because I really want to help you get your dream job. Here is a more detailed guide of what we go over in it!
Day 1: How to choose a name, and blog topics.
Day 2: How to start a blog & install the design of your choice.
Day 3: Planning out your content.
Day 4: Monetizing your website as a beginner.
Day 5: Increasing your website's traffic to make more money.
Day 6: Wrap up & Guide to follow for the future to maximize profit
2. Easy To Read Pins
On Pinterest you see so many cute pins, but often times people will use weird font that is hard to read.
When I first started blogging I was on a mission to have the cutest pins, but actually I was just creating pins that were hard to read.
I would use cursive fonts, and different color text to match the background and all in all they were just hard to read. If you want to make money on Pinterest you are going to have to create easy to read pins.
In my course Pin it Perfect I walk you step-by-step how I create my easy to read pins that get people to click on them and buy from them.
It is a mix of what I have learned just being a blogger, and what I learned about the science of colors as a marketing student. After I learned how to make pins in the way that I teach in Pin it Perfect my business totally changed.
I didn’t realize what goes into the pin could make such a big difference in my income.
Pin it Perfect just launched so I am offering $6 off of it which makes it only $19 for the first 20 people who sign up using the code: LAUNCH if you are interested in a step-by-step of how I used Pinterest to take my business from $30k to $400k per year I highly recommend that course, it’s a super easy read and it will teach you exactly what I have done to grow this business.
Click here to learn more about Pin it Perfect and don’t forget to use the code: LAUNCH for $6 off (makes it $19) for the first 20 people who sign up.
If your seeing this you still have a chance to be one of the first 20, because I’ll remove this from the post when the first 20 spots are full.
3. Pinterest Board Titles & Descriptions
Who knew Pinterest board titles and descriptions matter? When I first started using Pinterest for my blog I would just make all my boards titled like this:
“My Ideal Spring Closet”
“My Ideal Master Decor”
WRONG! Now I know your board titles and descriptions actually matter.
In one of my digital marketing classes we talked about Pinterest and after it I went back and changed all my Pinterest board titles and descriptions. Then I started getting so much more traffic from Pinterest.
And more traffic meant a lot more income from affiliate links, and selling my own products.
In Pin it Perfect I walk you through the process of how exactly to pick the right Pinterest board name and board description so Pinterest knows who to show your pins to which means more profit and traffic for you!
Like I said before Pin it Perfect just launched so I am offering $6 off of it which makes it only $19 for the first 20 people who sign up using the code: LAUNCH you can click here to learn more about Pin it Perfect.
If you are seeing this there are still spots available so come check it out, there is a money back guarantee so joining the course isn’t stressful!
(Sorry to harp on Pin it Perfect but I really believe it has the key information in it that can change anyones business forever.)
4. Running Ads Doesn’t Cost
Okay before you call me a liar I’ll explain. Yes running ads does cost money, but there isn’t a big risk involved because you control the budget.
I run Pinterest ads at $0.10 per click and from those ads on average I make $0.60 per click which means I am making $0.50 for every click.
Which means the more ads I run the more money I make.
When I first started running ads to see if they worked I would let Pinterest chose the budget for me based on their recommendations BIG MISTAKE! I lost hundreds of dollars and I thought “Thats it ads don’t work!”
When you start an ad on Pinterest they automatically suggest a budget, and run it at that unless you know how to change it. Well when I first started I didn’t know that was a thing.
So I gave up on them and turned off all my ads for months! Until I learned more about advertising and learned exactly how to run the perfect ad at my perfect budget!
And here is the part where I say I teach you how to customize your ads, and set the perfect budget for yourself and your business in Pin it Perfect because it’s true I do teach that stuff in Pin it Perfect.
And listen I’m not some super guru who has some special touch that you don’t have, I am just a regular girl who started a blog, and a T-shirt shop and didn’t give up even when everyone thought she was dumb for trying to build an internet business.
You can do this too! I’m not special!
That is why I am so passionate about what I teach in Pin it Perfect because I really believe that It can help anyone grow and scale their business to a level that will change their life forever.
As i said a few times in this post Pin it Perfect just launched so I am offering $6 off of it which makes it only $19 for the first 20 people who sign up using the code: LAUNCH you can click here to learn more about Pin it Perfect.
If you are seeing this there are still spots available so come check it out and join my tribe of women just trying to kick butt in business and change their families lives forever!
Oh and don’t forget to use the code LAUNCH and get your $6 off because you deserve it!
Pinterest has completely changed my business and life forever.
If it wasn’t for Pinterest and you guys my business wouldn’t be making enough for me to support my husband and I and allow me to create resources that help thousands of women build lives they love.
I am so thankful for what Pinterest has done for my business and that is why I want to share it so it can help you guys too.
Thanks for reading my rant!
I hope you try Pin it Perfect and love it, if not there is a money back guarantee.